More Time to Be A Man arose from our client, Eligard's, need for an unbranded campaign, focused around promoting the use of an injection over pills for the treatment of advanced prostate cancer. This took me back to the glory days of pitching, making some rad ad-lobs in hopes of getting client buy-in (while never actually thinking they’d go for it - but they did).
This campaign is primarily digital, and was created around the idea of providing men more time to be themselves with a periodic injection, as opposed to a daily pill. We structure the landing page strategically, to walk patients through the problem, our solution, and the steps to get there with strong and powerful statistical evidence.
