An iconic brand in the allergen world, Claritin needed to keep up with the evolving industry of new competitors, and adjust to current trends. A overall brand refresh was needed.
It started with advancing their trademarked Vista, incorporating an enhanced viewport of sky, grass and clouds. Transitioning to a more realistic adaption, through video we were even able to make the grass sway with the wind in TV spots and digital banners.
We created needed to adapt both their digital footprint their print stronghold, so two different style guides needed to be created in order to properly flesh out this new look.
The result of our brand refresh was kicked off through with a new campaign, and brought an invigorating creative opportunity to deploy across all assets. Their TV spots came to life, in-store displays dazzled, and their digital reach was amplified.
